Owner Type: Progressive, Sylish, Urban Cool, Aspirational and Design Oriented
Car Says: "I move with times, I appreciate design but equally want a drivers car"
Car Makes me feel: Innovative Stylish, Sporty
BMW Driver Imagery
Owner Type: Powerful, Masculine, Teutonic,
Agressive, Dominant Determined
Car Says: " I'm on my way to the top and
I achieve in all aspects of my life...
no compromises"
Car Make me feel: Powerful, strong and in
control
Lexus Driver Imagery
Owner Type: Engaging, Intelligent,
Progressive Open Minded, Independent
and energetic.
Car Says About me: I am confident in
my own skin, I don't need to
shout.
How it makes me feel: Quietly Confident
and confortable
