Brand Equity Pyramid for Mercedes- Benz
Salience
Luxury Car, Classic, established and wants people to know it.
Imagery
Heritage , Stylish , Sophiticated, showy, conservative values, maintaining status quo
Performance
Ultimate driving experience
Judgement
Prestigious, great reputation, Luxurious, Good resale value, More than just a car.
Feelings
Sense of achievement, success, " Look at me, I made it , it's mine."
Resonance
Classic Prestige
No comments:
Post a Comment