Target Audience
1) Demographics
· Male dominated market
· Ages 28 – 50
· College educated
· $ 150K + income level
2) Psychographics
· Status & Action Oriented and Innovators
Brand Positioning
• The brand offers a sports car for those who care about luxury and safety at the same time.
Advertising Strategies
Mass Media:
1) Television: Introduce new product message and branding; reaches most amount of people.
2) Magazine: Can tailor message by placing in specific magazines.
3) Billboards: Placement allows for message to be reached by specific audience.
Online media:
1) Brand Website: www.mercedes-benz.com
2) Mercedes's Facebook page: It has become a main hub of interaction between the brand and its customers.
3) Youtube: It is updated with campaign videos, behind-the-scenes footage from commercial shoots and other events.
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